Dear friend,

Are you a harlot?

If you’re surprised by the question, I’ll explain. Come with me for a moment; let me show you what I mean…

A harlot, you’ll agree is a lady who’ll sleep (have sex) with just any man for money. Now do you know that many people who want to make money are harlots…of a different kind.

They are information harlots!

People are just insatiable- they read all kinds of ‘how to make money ebook and reports, free and paid. They try to find out about everything, attend all the seminars and call all the gurus.

Then they sit back and…DO NOTHING!

It’s insane! And to tell you the truth, I was once like that. Thank God today I’ve repented of my sin, asked God for forgiveness and now do the right thing.

I can hardly figure out knowing what I know how anyone would want to learn about every business opportunity under the sun. It’s not just crazy, it’s absolutely impossible.

You don’t still believe me? Well here’s a story…

At the last ‘Everything About Books II’ seminar which held at Success Attitude Development Centre (SADC) at 328 Esuola Street, Okota, I met a woman who proudly told me that she had just purchased information products on different business opportunities(books, manuals, tapes) worth over =N=60,000.

To tell you the truth when I heard this, I was stunned. This was not because I didn’t understand the value of knowledge, but it was something else. This something else was why id made the following statement.

“Why would you buy information products on so many business opportunities?”

She said she wanted to have first-hand knowledge about every business opportunity so that she would know which one of them would suit her best.

So being the Mr. Nice Guy that I am, I began telling her that she got it all wrong. I told her that she should have first tried to find out what she loved doing and activities she was best at, then seek out a business opportunity that would suit her and then work on that.

I also told her that her approach was like falling sick, then going to a pharmacy and buying all the drugs on display there in other to find out what ailment each of them took care of before deciding which one to take.

I needn’t have bothered.

The woman got angry at me and told me to “mind your own business”.
Wow, but I was only trying to help. And the irony of it all was that the president of SADC, Dr. Sunny Obazu-Ojeagbase at the same seminar warned attendees not to be perpetual learners. Go figure.

But the story gets interesting…

Many months later, I was approved as a resource person for SADC and on the 23rd of January 2009 I delivered my first lecture. Just five days later, on the 28th, I was at SADC to meet up with my good friend, Paul Oghoghorie who was delivering his own lecture that day.

And…

Lo and behold who did I see? Our woman friend who wanted to learn about every business opportunity. She had come for Paul’s seminar. She didn’t recognize me. I could only guess one reason why she had attended – to learn everything about anther business opportunity.

People like this just don’t get it. The truth is, you can never learn everything about any one business opportunity, no matter how hard you try, let alone so many. Technologies change, standards change, customers evolve, and new concepts get adopted. You just can’t do it.

And here’s a really sweet thing about business opportunities…

Everyday new ones come up from almost nowhere!

Do you think our friend will catch up?

Three years back, no one in internet marketing knew anything about Web 2.0. Today, Web 2.0 sites like YouTube, FaceBook and Twitter are ruling the internet.

So what can you do?

Simply choose one business model and FOCUS ON IT!

As a student of marketing, you quickly discover that there are “secrets” that “millionaire marketers” often use to generate huge amounts of money very quickly. If not, how I hell are they making and spending all that cash right?

Right.

These “secrets”… these techniques… are used because they work. Now, I’ve written this article to give you a taste of the best techniques I’ve learned over the last 5 years – from the millions I’ve made marketing my own products and services.

#1: Premium Pricing

It’s incredibly difficult to make millions (if that’s your goal) selling $10 and $15 books. It is possible, but let’s look at the math:

$50 Opportunity x 20,000 Customers = $1 Million Dollars!
$100 Opportunity x 10,000 Customers = $1 Million Dollars!
$250 Opportunity x 4,000 Customers = $1 Million Dollars!
$500 Opportunity x 2,000 Customers = $1 Million Dollars!
$1,000 Opportunity x 1,000 Customers = $1 Million Dollars!
$2,000 Opportunity x 500 Customers = $1 Million Dollars
$5,000 Opportunity x 200 Customers = $1 Million Dollars
$10,000 Opportunity x 100 Customers = $1 Million Dollars!

The lowest amount on this chart is a $50 product. And at that price point, it takes 20,000 sales – to make a million dollars. If you sell something for only $25 bucks, you’ve got to make double that many sales… or 40,000 sales… to make your million. Any marketer will tell you: it’s not a simple task to make 20,000 to 40,000 sales of any product. Plus, when you’ve got 20,000 to 40,000 new customers, you’re going to have 100’s… even 1,000’s… of customer service issues – which your new legion of buyers will want handled quickly.

On the flip side, you only need 1,000 customers buying a $1,000 product… or, better yet, only 200 customers buying a $5,000 product… to make your million. Even at the higher price point, it’s easier to get 1,000 to 2,000 buyers… than 20,000 to 40,000. And your customer service problems will decrease dramatically. That’s why most online and offline marketers sell “premium priced” products. Without them in the mix, it’s virtually impossible to pay for all those cool toys… the fancy new home, the luxury car, the boats, the gadgets and gizmos, etc. And how are you supposed to take the fun trips – without a sizable bankroll.

So The secret is… Sell higher-priced products.

First of all…let me make one thing clear, I love Dr. Sunny Obazu-Ojeagbase. In fact I love him so much I want to have his babies.

Why shouldn’t I? If he hadn’t gotten the gumption to start publishing SDE, I may have been wandering the streets today, a forgotten, poor nobody.

And I’ll say it loud and clear, Dr. Sunny Obazu-Ojeagbase and SDE is the reason I’m considerably rich today.

Let me tell you the story…

In 2008, I dropped out of University in my final year, after spending six unhappy years.

I had actually been thinking of dropping out for over two years, but didn’t have the ‘liver’ to do it.

However in April 2008, after buying a copy of SDE and opened Up To Page.

That’s When I Saw It!

What you ask?

The salesletter Dr. Sunny Obazu-Ojeagbase advertising the first information marketing business workshop attending that workshop is the reason why today i’m rich and you’re reading this blog.