How to Price and Position your Tiny Report for Maximum Success
Hello, there, Dr. Sunny Obazu-Ojeagbase and Ronald Nzimora here.
How have you found the tutorials, so far? Interesting I hope?
Okay now here’s what I want you to do. If you believe the first two installments of this tutorials series and this particular one has been of great value to you, we want you to go over to the blog dedicated to this tutorial series right now and post your comments. The first 10 to do so will get FREE OF CHARGE, the Gary Halbert book titled ‘The Boron Letters’.
‘The Boron Letters’ is a book written by copywriter, advertising and marketing genius Gary Halbert to his son, while in a prison. The eBook lays out Gary’s process for setting up an information marketing business. Now you have to understand Mr. Halbert sold a family ‘Coats Of Arms’ crest product and made over $700,000,000 in sales! No, it’s not a misprint; it’s really seven hundred million dollars!
Now you may not make seven hundred million dollars after you read this book, but it’ll show you how to make a full time living selling both information and physical products.
I tell you, this book is an absolute must-read.
Do you want this eBook FREE? Alright go right away to the blog at www.InfoMarketingNigeria.com and leave your comment! Make sure you include your name, email and phone number at the end of your comment.
Now we’re even going to do better, we’ll do the exact thing I’m recommending in this tutorial series. Here’s what I mean. I’ve asked Ronald to use the same guidelines we’re laying out for you here to show you that this process works. We’ll create a short report, never doing more than we’re showing you here every week, and each week we’ll publish our progress so you can see everything in action as it unfolds.
That’s a great idea, don’t you think? All right let’s get started on this week’s tutorial…
Today’s lesson is very instructive. You’re going to learn how to price your short reports so that it sells fast and yet makes you big bucks.
I assume you have created a short report by now. If you haven’t already, refer back to the previous two tutorials.
Now that your short report is ready for sale, the next thing you must do is give it a fair price.
Before you decide on a price for your short report, bear in mind that your goal is to sell many reports very quickly, for a fair price. You shouldn’t be looking to charge =N=10,000 or some other monster price. Your price should be low enough to make it for the customer to buy, yet high enough for you to make a decent profit on it.
Here’s how to decide how much you should charge for your report(s):
a. Fix a price based on quality of content
One way to decide on how much your report should sell for is to judge the quality. Does it really contain information that very hard to find? If so, then you’re within your rights to charge a slightly high price.
b. Competitors’ inadequacies
Are there other people selling similar reports? If so, how much are they selling theirs for? How well and how wide do they advertise?
You need to get a feel of what your competitors (if you have any) are doing in the marketplace. This will help you decide on the best pricing strategy to use to beat them and corner the customers in the market.
If your competitors are charging a particular price, can you charge slightly lower (if there isn’t a way to really differentiate the quality of your report from theirs) to win over customers?
If your report contains far better information and is by far filled with more quantity than that of your competitors, should you charge slightly higher than they do and brag educate the customer why yours is a better choice?
See? You need to have a feel of what your competitors are doing if you have any.
c. Customer expectations
Customer expectations can also determine how much you should charge for your report.
If your customers know they’ll be getting an ebook, they’ll expect to pay less than they normally would if it was coming to them as a physical manual, since they have to still have to spend some money printing it out.
However, if they understand they’ll be receiving the report as a physical manual, then they know they’ll have to bear the cost of courier/shipping which will be included in the total sum.
Now having said all this, I’ll share with you some pricing strategies that have worked for me since I added selling short reports to my business model.
Length of Report Price
7 – 15 pages =N= 700 – =N=1,000
16 – 20 pages =N= 1,500 – =N=1,700
21-30 pages =N= 2,500
That’s it. These prices have worked great for me. They’ll work for you too.
Okay now you’ve determined your price it’s time to begin selling the product, but no, not so fast. There are a number of things you need to put in place before you can begin to sell.
Next week, you’ll be learning how to put these stuff together.
keep a date with us.
God bless you
About Ronald Nzimora
Hi, there…
Thanks for the information, you guys just dashed out for FREE…
I really liked the way the short report started… It’s interesting…
Let me make some points about this wonderful course… which nobody, even myself will not RISK giving out for FREE.
ON THE WEEK 3 PROCESS: HOW TO PRICE YOUR REPORT.
1. Fix a price based on quality of content.
You talked about, if the content is a HOT one, the information can’t find elsewhere, then, that person, can put a HIGH price on it.
—————————————————————————-
Yes, you see, 3 things, we must understand while creating short reports, is:
1. To get more persons interested, bcos, it’s affordable to the RICH & POOR.
2. To bulid-up your e-mail list very FAST.
3. To brand yourself. Give yourself a name for what the kind of reports you create.
We you should know that, when creating this kinds of report. NO MATTER the worth of its content; WE SHOULD RECOGNICED THIS REPORT AS A B-R-I-B-E-R-Y, to get people to order, in order to build-up your mailing list(s).
Anyway, i really want to talk more, but, i really don’t have enough time NOW…
I promise to conclude more… because, i have to be in CHURCH right about now…
Please, you people you should keep DOING the work…
Surely, SADC and its people and everybody READING it paper SDE! with not DISSAPPOINT the ORGANISATION…
GOD BLESS SADC, GOD BLESS SDE, and GOD BLESS The Federal Republic Of Nigeria.
MAY SUCCESS, CONTINUE TO BE OURS… A-M-E-N.
Kaydee Olukayode Ojo
keyuss25@gmail.com
08026016975
Thanks so much for these reports.I am greatly blessed and i think all SDE readers will be blessed as well.hanks………KEHINDE OLABODE(MEMBER,AIMN)
Hi Idy,
I think it’s a great decision if you wait and get the whole series. You can call me on this number: 0806 139 9140
Rota Michael Power!,
Larry we need to talk, seriously. Call me on 0806 139 9140
Kaydee,
You have an angle to it, but the truth is you can sell a report as a stand-alone product.
I’ve bought and i know scores of people who paid $97 for a 15 paged report.
Perceived value is the main issue.
thank you sir,the tutorial series is a great way to grow followeship. i am worrking with you sirs.and i am already preparing my bonus package also.
Great works…God bless you
08032441952
Yes, Oyekan. That’s the spirit.
Ronald
thank you for empowering nigerians.there is
nothing nigerians need now greater than this
kind of education…considering the rate of
poverty and ignorance in the country.
thanks
I have been following up on this series and i cant wait to be mentored.I will be in lagos soon to be face to face with you guys.What a wonderfull tutorial. You are a blessed bunch.
Yes, correctly.
This is no doubt another remarkable and mind-blowing tutorial, from two great minds and philanthropists -:Bros Ronald (the Professor of info marketing) and Dr. Sunny Obasu Ojeagbase (The Godfather of Nigerian Internet Gurus).
Your unique style of presentation has greatly opened my minds eye, thereby answering lots of questions that before now, have kept me on the fence where info marketing is concerned. I am keenly waiting for the remaining tutorials.
My regards to you ! And may God overwhelm the two of you with blessings upon blessings as you give freely to mankind.
To be candid, you people are great. Just keep on. Am enjoying the lecture.
Amen to that Brother.
Ronald Nzimora
Some, if not most of us, have been groping in the dark for years in our writing endeavours. These tutorials have shown us the LIGHT.
I can now do something about my completed manuscripts including JENNY the Spotted Hen, (9 years) Michael the Chameleon (7 years), How to Stop Tobacco Smoking (10 months), and market, How to Improve Your Figure After Childbirth to Avoid Obesity, published 2009, but many copies unsold.
Thanks to both of you, Dr. Sunny and Ronald.
08123998943
you are great masters taking us by the hand and leading us to financial comfort. God bless you.
Thanks alot fro your good works with SD, it’s been very beneficial and it’s saving me of worry on how to get money and travel for information marketing seminars in Lagos. for deciding to give such a wonderful package out for free, you guys must have large hearts and i learn a simple lesson each day, that money isn’t everything. you get more by giving free at the long run. Great Men give free: it’s strange though! well done Ronald. i am following you. i have made two e-books already while i still search and add more juicy phrase and clauses, i wait to launch it when you finish your 7weeks tutorial and reading from you gives me so much hope to continue. thanks and God Bless you.
Blessmoren
I -want to thank you so much for your magnanimity in writing those price less articles,for the benefits of SDE readers, I pray that God who has already bless you will continue to bless you more, thanks once again. I will like to be one of your fans pls. kindly let me know your phone number im based in onitsha, thanks
thank you for this writeup it has really helped me.
i have created my own mini ebook and little by little the money have started rolling in.
once again thank you and GOD bless you. Amen
the tutoriam is very wonderful and informative. thanks for the good job; god bless.
I thank for the wonderfull tutorials, God bless
Thank you ronald and Dr sunny, am following the and i pray that GOD will help to take action.
this post is very usefull thx!
Ronald is unarguably the best thing that has featured in Success Digest Extra. He gives out quality content, not just fluff. I have learned more from him in the short time he featured in the paper than i”ve learned from all other columnists combined.
Keep up the good work, Ronald. U will surely get rewarded here on earth.
yes, RONALD, you are doing quite a good job trying to bring to the people some must use information to wealth, just keep it up. but I must sadly say that the tutorial is now being staggered as you dont follow it up on all edition so that it can be done with, and the worst part is that no explanation will be given, you just ignore us. all the same keep the good part of you work going, but the bad one, leave behind. thanks. special thanks to Dr.
Honestly,RONALD you are the best thing that has happened to me lately.People of your type are hard to come by.I cannot imagine myself progressing to an extent that is beyond my own imagination.By mere application of your column that I read in success digest,i have been lifted.Once again,more power to your elbow.Remain blessed.
Dear Dr Sunny Ojeagbase and Ronald Nzimora,
I wish you all happy weekend, My name is Benjamin Osawaru, i really comment you people’s effort for bringing the solution to internet syndrome. I regret for not participating on how to write a short report and sell it for profits, why i am saying this is that, i believe this business is real and profitable although, the price you stated on how to sell a tiny sales report is small, i still love it because it is genuine not SCAM.
Please, Dr Sunny Ojeagbase and Ronald Nzimora, how do get the book of Mr Gary Halbert title “The Boron Letter”, i know didn’t write my report as soon as possible, but i apologize, i still need the book.
My name is Benjamin Osawaru
My email address is benjireal8000@gmail.com
my phone number is 08076158971
Thanks.
Dear, Dr Sunny Ojeagbase and Ronald Nzimora,
Compliment of the season, my name is Benjamin Osawaru, both of you are so great, to help people to solve their internet problems, most especially Nigerians who are newbies on how to profit from the internet genuinely.
Please Dr Sunny Ojeagbase, i want you explain this issue to me, how many words make a page in a tiny sales report, because you stated the prices on how to sell a sales report.
How do i get the book of Mr Gary Halbert, title “The Boron letter”
My name is Benjamin Osawaru
my email address is benjireal8000@gmail.com
My phone number is 08076158971
Thanks.
I would like to exchange links with your site infomarketingnigeria.com
Is this possible?
Chris, it’s here on this website.
Just search for it.
Ron
Are these things practicable in Nigeria?