How to Price and Position your Tiny Report for Maximum Success
Hello, there, Dr. Sunny Obazu-Ojeagbase and Ronald Nzimora here.
How have you found the tutorials, so far? Interesting I hope?
Okay now here’s what I want you to do. If you believe the first two installments of this tutorials series and this particular one has been of great value to you, we want you to go over to the blog dedicated to this tutorial series right now and post your comments. The first 10 to do so will get FREE OF CHARGE, the Gary Halbert book titled ‘The Boron Letters’.
‘The Boron Letters’ is a book written by copywriter, advertising and marketing genius Gary Halbert to his son, while in a prison. The eBook lays out Gary’s process for setting up an information marketing business. Now you have to understand Mr. Halbert sold a family ‘Coats Of Arms’ crest product and made over $700,000,000 in sales! No, it’s not a misprint; it’s really seven hundred million dollars!
Now you may not make seven hundred million dollars after you read this book, but it’ll show you how to make a full time living selling both information and physical products.
I tell you, this book is an absolute must-read.
Do you want this eBook FREE? Alright go right away to the blog at www.InfoMarketingNigeria.com and leave your comment! Make sure you include your name, email and phone number at the end of your comment.
Now we’re even going to do better, we’ll do the exact thing I’m recommending in this tutorial series. Here’s what I mean. I’ve asked Ronald to use the same guidelines we’re laying out for you here to show you that this process works. We’ll create a short report, never doing more than we’re showing you here every week, and each week we’ll publish our progress so you can see everything in action as it unfolds.
That’s a great idea, don’t you think? All right let’s get started on this week’s tutorial…
Today’s lesson is very instructive. You’re going to learn how to price your short reports so that it sells fast and yet makes you big bucks.
I assume you have created a short report by now. If you haven’t already, refer back to the previous two tutorials.
Now that your short report is ready for sale, the next thing you must do is give it a fair price.
Before you decide on a price for your short report, bear in mind that your goal is to sell many reports very quickly, for a fair price. You shouldn’t be looking to charge =N=10,000 or some other monster price. Your price should be low enough to make it for the customer to buy, yet high enough for you to make a decent profit on it.
Here’s how to decide how much you should charge for your report(s):
a. Fix a price based on quality of content
One way to decide on how much your report should sell for is to judge the quality. Does it really contain information that very hard to find? If so, then you’re within your rights to charge a slightly high price.
b. Competitors’ inadequacies
Are there other people selling similar reports? If so, how much are they selling theirs for? How well and how wide do they advertise?
You need to get a feel of what your competitors (if you have any) are doing in the marketplace. This will help you decide on the best pricing strategy to use to beat them and corner the customers in the market.
If your competitors are charging a particular price, can you charge slightly lower (if there isn’t a way to really differentiate the quality of your report from theirs) to win over customers?
If your report contains far better information and is by far filled with more quantity than that of your competitors, should you charge slightly higher than they do and brag educate the customer why yours is a better choice?
See? You need to have a feel of what your competitors are doing if you have any.
c. Customer expectations
Customer expectations can also determine how much you should charge for your report.
If your customers know they’ll be getting an ebook, they’ll expect to pay less than they normally would if it was coming to them as a physical manual, since they have to still have to spend some money printing it out.
However, if they understand they’ll be receiving the report as a physical manual, then they know they’ll have to bear the cost of courier/shipping which will be included in the total sum.
Now having said all this, I’ll share with you some pricing strategies that have worked for me since I added selling short reports to my business model.
Length of Report Price
7 – 15 pages =N= 700 – =N=1,000
16 – 20 pages =N= 1,500 – =N=1,700
21-30 pages =N= 2,500
That’s it. These prices have worked great for me. They’ll work for you too.
Okay now you’ve determined your price it’s time to begin selling the product, but no, not so fast. There are a number of things you need to put in place before you can begin to sell.
Next week, you’ll be learning how to put these stuff together.
keep a date with us.
God bless you
About Ronald Nzimora
THANK YOU FOR tutorials
Hi,
I am a regular reader of success digest,and
I have been trying to use the information there
to better myself.
I believe this might be my time since I was
thinking of how to raise money to pay for a
course on this same topic by Jimmy Brown.
I therefore want to appreciate your effort,
especially since it is free.
Keep up the good work and may God crown your
efforts with more success than you’ve got.
Thanks Sir, shortly after what you reveal last week about magbooks.org, i can not believe what my eyes sees infact there is info i have been searching for more details about, i got it right there, now the now my short report is ready and will soon advertise it SDE. thanks
The series have been quite interesting and encouraging. Ihave been able to follow it and perform the given tasks. My report ios almost ready. Thank you for the good work.
The series have been quite interesting and encouraging. Ihave been able to follow it and perform the given tasks. My report ios almost ready. Thank you for the good work.
PAT OKONKWO
08023220059
Highly valuable information. Very useful. I was lucky to have come across this. THANKS!
Ola A
the reports is very easy for one to read and understand. Thank you for your selfless assistance you people are giving to we the beginers that want to start online marketing. May God bless you.
Thanks for this opportunity to also follow you online. Your writeup has really created another kind of consciousness in me. I’m already working on some short report for my locality where i live-schools, small businesses and on nairaland forum. Thanks, may God continue to guide and guard you in your endeavors.
I’ve being following closely on this tutorials, true it is an eye opener. Thanks to u for this kind gesture of yours and Dr Ojeagbaeze. I have already prepared an info product on the auto responder that am using. The autoresponder email services are 100% free and as just effective as the paid ones. Anyone who doesn’t have a mailing list can hardly sell an info product. Any body interested in this material can send an sms to 08061541261 with his email address, first name and FARS.
the first two tutorials are great, deep. and understandable please give us more God will bless you
Kudos to Dr. Sunny and Ronald for this series on SHORT REPORTS FOR PROFITS. The free info are what you hardly get without parting with your hard earned cash. I have lent a great deal within these three weeks. Even the infomarketingnigeria.com home blog contains more valuable resources. I look forward to reading the rest publications in the series and much more. Thanks.
Sylvester
This is just simply marvellous. I have been struggling to start out writing my own ebooks but the ideas I have been getting from this short reports tutorials have been of a great help to me and I have promised myself not to miss any edition of SD extra from now on. It is eye opening. 08037186874
I want to appreciate you Dr Sunny and Ronald for this fantastic idea.I hope to closely follow your series and develope my internet marketing business since I reside in Kano and it has been possible for me to attend your workshops in Lagos. May God continue to bless the work of your hands in Jesus name.
I want to appreciate you Dr Sunny and Ronald for this fantastic idea. I hope to closely follow your series and develope my internet business since I reside in Kano and it has been impossible for me to attend your workshops in Lagos. May God continue to bless the work of your hands in Jesus name
Andrew Kparevzua
08036089588
The article was quite a blessing. i wish to read more of this in future
Dear Ronald,
This report is amazing. I am seen it for the first time. Having read it, it is very loaded and am going to try it out immediately.
Keep up the good work.
Hey Sunny and Ronald, John here. This is just an eyeopener to me. I just got your SD newspaper from a friend and saw this article.
I thought I had missed on the previous publications because the article says week 3. Then I log on here and here it all is..hehe..
I just ventured into the internet marketing world and my greatest challenge so far is getting a niche to start with. Believe me, I Have exhausted my list of ideas,passion,skills and interests and still cant come up with a niche.Need a little inspiration here.
Thanks for the article!
P:S: am awaiting the bonus e-book.
Forgot to leave my name and phone number at the end of my comment..hehe.. Here it is..
John Paul Okpalaeke
08037627072
how To Make N 100,000 Weekly Selling Short Profitable Reports by Dr. Sunny Obazu-Ojeagbase and Ronald Nzimora – Week 3
is a great topic i mssed lesson 1
how To Make N 100,000 Weekly Selling Short Profitable Reports by Dr. Sunny Obazu-Ojeagbase and Ronald Nzimora – Week 3
is a great topic i mssed lesson 1
07060892338
this is a very good tutorial.
Thank you very much Sirs for the training you are giving us for free. This will go a long way to help us who are about to start in the Infomarketing Business. I am eagerly following it up. Because of money constraints I have not been able to search for any information and create a product yet. I will put all the trainng into practice by the time I solve the money problem. I usually use the Internet Cafe which can consumes a lot of money due to delays.
Once again thank you very much.
Emmanuel Omughele,
CEO SKYLARK TECHNOLOGIES.
07057226246
Thanks you too.
Thank you very much for your compliments.
If you missed Lesson 1, check it out here or simply buy the copy of SDE which has it.
hi, thanks a million times for your interesting and empowering tutorial series. i’m always eager to read the next issue. God bless u.
olumide
You are really imparting so many people’s life Ronald. What i will only say is that you should keep it up…Kudos
this is a very good tutorial,i love it,may God bless u and keep the good job sir.
you guys are doing a great job, thank’s once again, am
following everying details of the tutorials i can’t wait to sell my report selling online.
Thank you so much Mr Ron.You and Daddy are wonderful.Thanks again
I have never seen this kink of a people who are so selfless and so generous that they have to give away what could have made them millions.
What ever it is i have to say a big thank you to the “RICH DAD” Dr. Sunny Obazu Ojeagbase for this good work keep it up.
For the nigerian finest copywriter, Ronald Nzimora i want to say that your best is yet to come. No wonder you called yourself JIM ROHN. keep it up and i shall remain your most dedicated follower.
RICH DAD & ROHN I luv you guys.
SEIDU MUSTAPHA.
student IMBW-8.
You guys have been wonderful.this is a must practice model, cos i have been looking for something this practicable.thanks
ifasaken osadolor unity
08060392296
rhema4living@yahoo.com
Indeed,your articles are quite revealing.If any of us that is interested in info marketing fail to make it after going through these series,then i am afraid whether such a person will ever make it any longer.
Thanks for your honesty and determination to see us succeed.
08081538415
Ronald,
I can’t subscribe to the tutorials. think there’s something wrong with the system. Wonder if others are having the same problem. Each time i enter my details it brings me an error page.
Back to business, Your price format is ok. About the same price i wanted to tag my ‘white elephant report’.
No questions for now. Every instruction is well digested. I can’t wait for week 4.
Nice one man. keep it up. God is ur strength!
Sheyi
The Billion Dollar Boy
http://www.resellrightsolutions.com
http://www.millionairenewbie.com
SHALOM
Personally,the free short report profit course is worth a great price.I am really liking it and i cannot miss any issue.Thanks guys.
08038352433
short profitable report tutorial looks like a great way to make money at the shortest time,but the problem is having a topic to create as an information product.
Well Done Ronald!
You are really doing a great job on SDE! Platform.
I never knew that we still have great Nigerians
like you, who will teach the realities without
holding anything back.
These are the kinds of articles people have been
waiting for on SDE!.
Keep up the good work you’re doing!
Sincerely speaking Ronald,
You are Nigeria’s Finest Copywriter!
No controversy!
Best Regards,
Johnson Abiodun (RIME) Africa.
profjohnsonabiodun@gmail.com
Thank you sirs for this information you are giving us newbies in internet marketing world.
I’m tempted to move ahead without the remaining reports,but I guess I had rather wait and get the whole ingredients before moving ahead.
The reports are really an eye opener.Thanks again.
Okpalaeke John Paul
08037627072
Uniport Student.
It has realy been a thing of joy coming to know SDE and been a part of this greate infomarketing article,before now i use to think that the only way people make money online is through yahoo-yahoo.with this mentality i dont even believe or atempt any thing online,but now i know beter and my life has never been the same thank you very mutch….PRINCE EMMANUEL..08160479577..Warri Delta state.
The tutorials are well organised and self explanatory for beginners to understand and create their information products.Long live the duo of you and SADC.
I am very grateful to both Dr.Ojiaghase and Ronald for this wonderful tutorial on how to package small information packages in order to make genuine income online.
God will bless both of you for showing us the wright way to follow.
Thanks a lot for this marvelous work.I have been following up right from lesson 1.This is infomarketing made easy.I promise to put what i have learned here into action because it is the key to success.You and Dr Sunny are great team.
God bless you.
John Paul,
I love your enthusiasm. That’s what winners are made of.
But here’s what i suggest. Don’t move ahead. What is still to
come are mind-blowing!
Ronald
Really, my noble rotr, u r serving humanity wt an exceptional commtmnt to freeing Nigerians frm poverty. Its been an eye-openin read. Thank u Ronald.
It is of no doubt that Dr Sunny Ojeagbase and his team is a kind of person that wants the best for Nigerians. I don’t know how much the first two lesson may cost if it is to be sold as an e-book or info product.
I say thank you for empowering us for free.
Hi,
Ronny ur doing a great job…i already had 2 info products i wanted to release but on a second thot am thinking y not break it down further into reports and den still get them al together into a complete info product and still make a killing would have released my reports to the market first in a forum dat has my niche market,but am tempted to hold on for the other weeks msgs.would dearly like to have ur direct mail or phne umber so we talk or chat more i know u might be a busy guy but wuld appreciate ur assistance.
good day, sir.
thanks for your detailed information on short reports profits. In fact, I ve written two reports for your peruse whenever you are available. May thy LORD continue to endow you with more knowledge to assist the needing ones (amen).
Remain blessed.
Thanks for these reports.I am greatly blessed by these wonderful reports.My information marketing business is seriously undergoing a serious improvement since the day i have started implementing the strategies stated in these reports and i hope this will also help my fellow information marketers.Thanks a lot and kudos to Mr.Ronald Nzimora and Dr.Sunny Obazu-Ojeagbase…………KEHINE OLABODE(MEMBER,AIMN)
i must say thank you for this great exaltation two of you are rendering.May God continue to cherish you people for us.