We’re picking from where we left off last week.

I trust by now, you’d have found a profitable topic to write your report on. You didn’t do it?

Oh, come on. That’s where to start from. Before you continue reading, go right now to NairaLand.com or SECForum.com and look at the number of views each post there has. If any of them is over 1,000 views, look at the topic and see if it’s something that can be turned into a profitable short report.

Note: It has to solve or provide a solution to a problem, or teach something greatly desired.

Or do this: Go right now over to ClickBank.com/Marketplace.htm. click on any of the categories listed on the left and look through the different products. Find one you know Nigerians will want (go back to the list if niches I gave you in last week’s tutorial for the list of profitable niches) and then create your own version.

Okay. Welcome back.

There are fast and easy ways to create hundreds of profitable short reports. In fact, using my strategies, you can come up with these short reports in 24 hours or less.

You have a topic. Now let me show you how to write the reports in a few short hours:

Step 1: Topic

First you have to zero in on a profitable topic. If you read the previous tutorial, then you know exactly how to choose a topic that will be very profitable. Whatever you pick, be sure it’s something a lot of people want and have demonstrated by purchasing (using Clickbank) or are having big problems and griping about (using forums).

Step 2: Title

Now you’ve got to start writing your report, and you’ve got to start with the title of your report.

The title of your report is VERY important because it’s the title that will draw people to choose to buy and read your report. Your title is like an advertisement for your report. People should have an immense desire to buy and read your report based on the strength of the title only. If you miss this, your sales will suffer.

Here’s how to create a killer title that makes people salivate and desire to grab your reports:

a. Accurate representation

Your report’s title should very accurately indicate what the report is about. Instead of saying, ‘How To Stop Being Fat’, say, ‘For Women Only: How To Lose Ugly Fat and Become Beautifully Slim In 21 days Or Less’.

That’s very descriptive, don’t you think?

b. Interest

Your title must arouse interest. Anytime people see it, it must make them desire to know the secrets your reports contain. The example ‘How To Lose All Your Fat and Become Beautifully Slim In 21 days Or Less’ is sure going to be very interesting to any fat woman.

c. Communicate benefits

Finally your title must communicate a BIG benefit. Remember, people are actually looking for information that will give them a solution. Your title must contain a benefit/solution that your target market desires.

Here are some magic words you can start your report titles with…

“How to …”

“The Truth about …”

“The Story of  …”

“Love”

“Life”

“What You Should Know about …”

“The Art of …”

“The Secret to …”

Step 3: Research

This step here now is where you begin to research and gather information to begin writing your short reports. This is really very easy to do. Every single bit of information you need to put your short report together is already available on the internet, and for free too! You just have to know where to look to find them.

Here’s where:

a. Google.com

Google.com is the internet’s biggest library of information. Just go to www.google.com, and type in your topic. Say you want to write a report on 20 ways to make money on the internet. Just go to google, type it in the search box and click on ‘google search’. Then look through each of the results that come up and collect the information that’s relevant to the report you’re creating.

b. EzineArticles.com

Ezinearticles.com is the same as above, but with the added advantage that you’ll have several sources with the same information you’re looking for. Lots of people with different sources of the same information. Great resource site.

c. Magazines

A great way to find even great report topics to write on, craft great titles, and get great content for the report is to scour hundreds of foreign magazines published every month.

Why is using magazines such a pain-free way to kill all three birds with one stone? Because… the people who edit the magazines have done all the hard work for you!

• They have discovered a profitable topic
• They have crafted a great title
• They have researched and gotten great content!

All you need to do is simply grab a number of these foreign magazines and browse through them, and you’ll have everything in one place.

You’ll find these magazines at newspaper vendor stands or online. Now when you go online you’ll have to subscribe with a credit card, but here’s where you can get any magazine you want in ebook format at

www.MagBooks.org. It’s FREE! (Now I should have charged 3,500 naira for thatJ, but hey no sweat, what are friends for?)

MagBooks.org is a place where magazines of different topics and niches are uploaded and anyone can access.

When you get to the website, just look at the right side and you’ll see a list of the different ebooks and magazines grouped in categories. Now just above the list of those categories, you’ll find a search box. With the words ‘search’ in it. Just type in any topic you have in mind in the search box and hit the ‘enter’ key on your Pc or keyword, and magazines and ebooks on your topic will come up.

Then download it and scour through it and extract the gold it contains

Step 4. Rewrite

After you’ve gotten the content for your report together, you have to rewrite it. Rewrite, you ask? Yeah, you’ve got to rewrite for two reasons.

a. You aren’t allowed to just take someone else’s content and pass it off as yours. That’s a crime. It’s called plagiarism.

b. You have to make your content unique. You have to rewrite to make your report feel, sound and read different.

What you must do after you gather the content together is this:

Get a thesaurus (it’s a book of synonyms- that’s words of similar meanings) and

Rewrite so that

Step 5: Package

Now you have to arrange your rewritten report in a logical order in Microsoft Word so that it will make sense to the reader.

Here’s how to arrange the contents of your report:

Title: This comes first obviously and you’ve have to include your name as the author of the report.

Legal disclaimer: You have to add a disclaimer so that you make it clar that the reader is responsible for anything that happens to them as a result of their using the information. This is so that you can’t be sued by any reader because of the information you present them.

Below is a sample:

Author’s page: Here you put a mini-description of yourself, what you do, your expertise, your qualifications etc.

Special Offer: Do you have something else related to the short report you want to sell? If yes, put it on a page here and offer your readers a discount tied to a deadline, if not, leave this page out

Table of content: Add your table of content here

Report proper: Your main information comes in next, separated by chapters

Backend: Do you have something else related to the short report you want to sell? If yes, put it on a page here and offer your readers a discount tied to a deadline, if not, leave this page out

Other necessary considerations:

Length – The length of your report should be between 7 to 30 pages maximum. If it exceeds 30 pages, it’s no longer

Presentation – You’ve got to decide how you want your customers to receive the report.  There are three primary ways you can do it. You can either produce it in digital format, as a pdf ebook or in print format as a manual.

If you choose the pdf ebook, format, go to www.pdfonline.com and follow the simple instructions on the website and your report will be converted to pdf ebook format and sent to your email address.

If you want it in print format, then you’ve got to print out your report, and make clean photocopies as the orders come in and ship.

Overall, the pdf ebook format is doesn’t cost you anything, plus most people are now computer literate and as such can download it.

Ok, that’s it. We’ll stop here for this week. Next week, we’ll go over the next tutorial: How to Price and Position your Tiny Report for Maximum Success.

Thank you and God bless.

Dr. Sunny Obazu-Ojeagbase and Ronald Nzimora